Basak Tan

Entrepreneurs

A marketing visionary, Basak understands how to connect opinion leaders and create partnerships in the luxury industry to leverage brand equity and create new business platforms. Basak worked with leading hospitality and real estate companies worldwide to create new brands, guide their positioning, consult on marketing communication channels and develop tactical marketing strategies. In 2008, she founded KRéMM, a marketing communications consultancy catering to the luxury sector in order to provide fundamental and fresh perspectives, transcend trends and translate the culture in which we live in into meaningful messages. Following a successful career path in New York, she has seen the opportunity to start up Be well, a members-only website that provides insider perks and exclusive prices to a collection of carefully curated Spa and Wellness experiences in Turkey, all of which have been audited to meet Be well's high standards. Passionate about design, architecture and wine, Basak loves travelling to explore new tastes and dimensions, and never fails to leave five minutes every day to perfect her scorpio pose.

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