VERA
THE SHOP
OWNER AND
COLLECTOR
OPENS UP
HIS WORLD
by Heidi Lee
Have you ever been in a bind, searching for the perfect gift for that special someone who already has everything? I recently became addicted to de Vera in New York City, a brilliantly curated curiosity shop that carries only the most rare and most exquisite antiques and objets de art. From a thirteenth-century Tibetan figurative temple fragment made of gilt copper to an Italian sculpture in Carrara marble of a hand, all items are expertly picked by the owner, Federico de Vera. Recently I had the chance to interview de Vera about his shop and about fulfilling his lifelong dream.
HEIDI LEE: WHAT WAS THE INSPIRATION BEHIND DE VERA’S CONCEPT AND WHY DID YOU DECIDE TO OPEN A STORE IN NYC?
HL: YOU HAVE A NEW BOOK OUT. WHAT WAS THE INSPIRATION BEHIND IT AND WHAT DO YOU HOPE TO ACHIEVE WITH IT?
FdV: I’ve wanted to do a book like Objects for a long time. It’s like looking into a window inside my world, as it shows my favorite pieces with descriptions and explanations as to what I think is interesting about them. I also have Jewelry, which illustrates imaginary still lifes that inhabit my mind. With these books, hopefully, readers can have a deeper understanding of the meaning behind what it is that I see and do.
HL: YOUR HIGH-END CLIENTELE CONSISTS OF THE TYPE OF PEOPLE WHO READILY HAVE ACCESS TO ANYTHING THEY MIGHT WISH FOR. WHAT IS THE MOST POPULAR OBJECT?
FdV: There is not one particular thing that appeals to everyone. I’ve always believed that each one of these objects belongs to someone and I’m just the caretaker for that moment while they are still searching for each other.
“I’ve always believed that each one of these objects belongs to someone and I’m just the caretaker for that moment while they are still searching for each other.”
HL: WHAT IS YOUR UNDERLYING PHILOSOPHY IN SELECTING THE ARTISTS AND ARTISANS YOU FEATURE?
FdV: Most of the objects in the shops are found objects and old, and the jewelry is mostly of my own design. A few artists/artisans are represented and I make sure that they are truly dedicated to their art and doing work that is purely individual. They must understand what context their work is going to be shown in, and, also, all of them are very nice people.
HL: WHERE WOULD YOU LIKE TO SEE DE VERA IN THE FUTURE?
FdV: In this era of constant expansions and mergers, business becomes just about making money. Good taste has become diluted to appeal to mass markets. De Vera will always be seeking to be different, never following trends but always looking for new exciting work from true artists. I want to continue to search for those objects that have been overlooked, and put them together in a unique context.
HL: WHEN DID YOU REALIZE THERE WAS A DEMAND FOR YOUR AREA OF EXPERTISE?
FdV: I really don’t specialize in one particular field. I carefully study areas of decorative arts that are of interest to me. but, as seems to be the case, one study in a particular field leads to an interest in another one. Nevertheless, in the beginning, there wasn’t a real demand or general public interest in the areas that I specialized in, but I created interest through persistence. I have influenced my clients to see things from my point of view over the years.
HL: YOU TRAVEL THE WORLD TO FIND RARE AND UNIQUE OBJECTS. DO YOU HAVE ANY INTERESTING STORIES YOU CAN SHARE WITH US ABOUT YOUR ADVENTURES?
FdV: A few years ago, I went back to the location of my first San Francisco store, which is now a used bookstore. On a shelf was a book entitled Aberration, which was filled with what I thought were beautiful landscape paintings, but were in fact slices of a type of natural rock called pietra paesina, or landscape stone. I bought the book and had it shipped home to New York. A few days later on a trip to Paris, while walking on Rue Jacob, I stumbled upon a window display with stones just like the ones in the book. I bought a few dozen pieces. Back at home in New York, I was pleasantly surprised to find they were the same stones as the ones in the book’s collection—of all the sources in the world, they had to come from the same person! It was meant to be.
de Vera
1 Crosby Street, New York, N.Y., (212) 625.838
26 East 81st Street, New York, N.Y., (212) 288.2288
www.deveraobjects.com
ABOVE: Federico de Vera at home in Manhattan with his portrait collection (via NY Times, Tina Tyrell)
BELOW: objects and jewelry de Vera has designed, collected and sold over the years
FEDERICO de VERA: The inspiration and motivation behind de Vera is about doing something true, uncompromising, beautiful and, at the same time, making a living without giving up one’s integrity. I’m showing people how to look at things from my point of view without much thought about the commercial aspect. I opened the first shop in SoHo in 2003 as the reincarnation of one of my shops in San Francisco, although it became darker, deeper and wiser. The second store on 81st Street and Madison is the reincarnation of another one of my shops on Maiden Lane in San Francisco, which was like a jewel box. If the SoHo shop were comparable to a distinguished Renaissance man, then the Upper East Side shop would be some sort of a Marie Antoinette. New York will always be the center of the creative forces in the world and there’s an appreciation for excellence and hard work. That’s why I moved here.